The Flexible Meal Kit for Healthy Eating
See How Fresh Start Works for You
Choose your recipes
Choose from 20+ delicious, dietitian- approved, calorie- controlled recipes to achieve goals.
Choose your recipes
Choose from 20+ delicious, dietitian- approved, calorie- controlled recipes to achieve goals.
Delivered to your door
We order, pack & ship each week to deliver the freshest ingredients along with simple recipe instructions to your door.
Delivered to your door
We order, pack & ship each week to deliver the freshest ingredients along with simple recipe instructions to your door.
Cook, enjoy, repeat
Make dinnertime easy with nutritious, delicious recipes, then choose your meals for next week - simple!
Cook, enjoy, repeat
Make dinnertime easy with nutritious, delicious recipes, then choose your meals for next week - simple!
Join our Reset
Get the best results - join our optional (&free) 8 Week Reset for support and rewards!
Join our Reset
Get the best results - join our optional (&free) 8 Week Reset for support and rewards!
What the Fresh Start Community Says
Why Fresh Start Works for Weight Loss
Healthy Habits Start Here
At Fresh Start, every recipe is created to support weight loss and healthier eating habits - without the stress of planning or prep. Our low-calorie meal kits make it easy to enjoy balanced dinners at home, with fresh, pre-portioned ingredients and nutritionist-approved recipes delivered to your door.
All meals are refined sugar free and packed with nutrient-rich vegetables, fibre-filled wholegrains, and quality proteins to keep you feeling satisfied. With a wide variety of recipes each week, from under 450 calories to more filling 650 calorie options, you’ll discover how simple it can be to fuel your body, stay on track, and build lasting healthy habits.
Meet The Team
Lily
Registered Dietitian with over 16 years experience. “Food is one of life’s greatest joys and I want to empower you towards a way of eating that is sustainable, science based and right for you."
Lily
Registered Dietitian with over 16 years experience. “Food is one of life’s greatest joys and I want to empower you towards a way of eating that is sustainable, science based and right for you."
Sam
Registered Nutritionist and represented New Zealand at the Olympics in hockey. “As an Olympic Athlete, I spent the better part of the last 12 years learning and understanding how to fuel my body to get the best out of it for training and sport.”
Sam
Registered Nutritionist and represented New Zealand at the Olympics in hockey. “As an Olympic Athlete, I spent the better part of the last 12 years learning and understanding how to fuel my body to get the best out of it for training and sport.”
Nadia Lim
Nadia Lim, co-founder of My Food Bag and trained nutritionist was the inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe development and ensures our focus on fresh, local food.
Nadia Lim
Nadia Lim, co-founder of My Food Bag and trained nutritionist was the inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe development and ensures our focus on fresh, local food.
Customer reviews
*Terms & Conditions: Lose 5kgs in 8 Weeks: Weight loss based off responses from Fresh Start customers whose goal was to lose weight and who were successful in that goal. Individual results may vary. Refer to our terms and conditions page for more information. Discount code: The discount excludes Gourmet meal upgrades, Kitchen items or any other extras, and can only be used on Fresh Start meal kits. The 8 Week Reset: Deliveries must be taken within 9 weeks to qualify for the free Stanley IceFlow™ Flip Straw Tumbler 30oz. One tumbler will be provided per customer who completes the 8 Week Reset, with colours allocated at random and unable to be selected. All offers available while stocks last.