New Zealand’s healthiest meal kit!
Here’s what makes our plan unique
20+ Recipes to choose from each week
20+ Recipes to choose from each week
450 calories per serve
450 calories per serve
High Protein & 650 calorie recipes
High Protein & 650 calorie recipes
Ready Made Heat & Eat meals
Ready Made Heat & Eat meals
Expert Advice from our nutritionists
Expert Advice from our nutritionists
Add-on Extra Meals & Supplements in The Kitchen
Add-on Extra Meals & Supplements in The Kitchen
Nutritionally Designed Programmes
Nutritionally Designed Programmes
Everything you need delivered nationwide!
Everything you need delivered nationwide!
Our Expert Team
Nadia Lim
Nadia Lim, co-founder of My Food Bag and trained nutritionist was the inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe development and ensures our focus on fresh, local food.
Nadia Lim
Nadia Lim, co-founder of My Food Bag and trained nutritionist was the inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe development and ensures our focus on fresh, local food.
Amber Thoresen
Head Chef Amber Thoresen leads the development of Fresh Start menus and recipes, balancing nutrition and great taste for flavour-packed dinners you'll never get bored of.
Amber Thoresen
Head Chef Amber Thoresen leads the development of Fresh Start menus and recipes, balancing nutrition and great taste for flavour-packed dinners you'll never get bored of.
Lily Henderson
Registered Dietitian and in-house nutrition expert Lily Henderson ensures Fresh Start meals are brimming with goodness and nutritionally sound. She gives practical advice to help you develop sustainable habits and a positive relationship with food.
Lily Henderson
Registered Dietitian and in-house nutrition expert Lily Henderson ensures Fresh Start meals are brimming with goodness and nutritionally sound. She gives practical advice to help you develop sustainable habits and a positive relationship with food.
How it Works
Choose your recipes
Select from a range of delicious, nutritious dinners developed by our local chefs
Choose your recipes
Select from a range of delicious, nutritious dinners developed by our local chefs
Add items from The Kitchen
Explore our range of Fresh Start friendly goodies to add to your order
Add items from The Kitchen
Explore our range of Fresh Start friendly goodies to add to your order
We deliver to your door
We order, pack and ship each week to deliver the freshest ingredients to you
We deliver to your door
We order, pack and ship each week to deliver the freshest ingredients to you
Cook, enjoy, repeat
With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in no time!
Cook, enjoy, repeat
With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in no time!