How it Works

Choose your recipes

Select from a range of delicious, nutritious dinners developed by our local chefs

Choose your recipes

Select from a range of delicious, nutritious dinners developed by our local chefs

Add extras to your order

Explore our range of Fresh Start friendly goodies to add to your order

Add extras to your order

Explore our range of Fresh Start friendly goodies to add to your order

We deliver to your door

We order, pack and ship each week to deliver the freshest ingredients to you

We deliver to your door

We order, pack and ship each week to deliver the freshest ingredients to you

Cook, enjoy, repeat

With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in no time!

Cook, enjoy, repeat

With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in no time!

Get Results!

Eat more wholefoods

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Build sustainable habits

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Lose up to 5kg in 8 weeks

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Here’s what makes our plan unique

Choose from 20+ Recipes each week

Calorie-Controlled Recipes

450 cals or less per serve

Calorie-Controlled Recipes

450 cals or less per serve

High Protein Recipes

40g of Protein in every serve

High Protein Recipes

40g of Protein in every serve

Ready Made & Superquick Meals

Dinner ready in 15 mins or less

Ready Made & Superquick Meals

Dinner ready in 15 mins or less

Expert Advice from our Dietitians and Nutritionists

Add Extra Meals & More to your order

Nutritionally Designed Programmes

Everything you need delivered nationwide!

Frequently asked questions

Where for you deliver?

The My Food Bag Shop delivers across New Zealand. Some addresses that can receive standard My Food Bag deliveries may not be in a delivery area that can be serviced by the My Food Bag Shop due to the delivery network we are using. Contact us at [email protected] to let us know where you’d like us to deliver to.

What will I find in a Fresh Start recipe?

Specially designed by our super knowledgeable chefs and nutritionists. Fresh Start recipes avoid refined sugar, are packed full of vegetables and provide protein from lean meat and plant-based sources. We’ve done all the tricky bits for you, so all you need to do is make the easy-to-follow healthy, incredibly tasty recipes and you’re set.

Can I customise the bundles?

Yes – many of our bundles have meal customisation that allows you to select which fresh ready made meals you’d like. There are also optional add ons with every bundle so you choose extra items to suit the recipient.

Can I freeze the meals?

Yes! Our ready made meals are made fresh every week and shipped straight out. They can then be kept chilled in the fridge up until the best before date or popped in the freezer for up to 3 months. Check on the packaging for cooking instructions.

How do I do a bulk order for staff?

If you would like to order numerous products please contact our team at [email protected] to discuss how we can develop a solution for you.

Fresh Start is designed to assist with weight loss when incorporated as part of a healthy diet and active lifestyle. *Weight loss based off responses from Fresh Start customers whose goal was to lose weight and who were successful in that goal. Individual results may vary. Refer to the terms and conditions for more information.

*Terms & Conditions: Lose 5kgs in 8 Weeks: Weight loss based off responses from Fresh Start customers whose goal was to lose weight and who were successful in that goal. Individual results may vary. Refer to our terms and conditions page for more information. Discount code: The discount excludes Gourmet meal upgrades, Kitchen items or any other extras, and can only be used on Fresh Start meal kits. The 8 Week Reset: deliveries must be taken within 9 weeks to qualify for the Nutribullet Portable Blender Kit. Please note the colour of the Nutribullet Portable Blender will be provided at random, customers cannot choose their colour. Available while stocks last.